I Want to Start My Own Business, Now What?

How Did You Start Your Business?

Many have asked me this question and if you are a business owner you can appreciate how overwhelmingly difficult it is to answer this question over a cup of coffee.  There are so many layers to starting a business and it's not a one size fits all plan. 

When I started Everyday Lifters it wasn't like I woke up one morning and said to myself, "Yeah, I think today is a good day to start a business!"  Starting a business was an idea that lead to opportunities, that lead to ideas and even more opportunities, so on and so forth.

To tackle this question in digestible pieces, I will briefly address a few topics because each of these sections really could have its own separate posts.  

Hopefully you'll walk away with something that can bw of help for your 2018 business goals.  Enjoy!  

Develop a Positive MINDSET

Mindset: A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations.

The summer after the fun ambulance ride, I decided to make some changes. So I did what most of us have done when in a panic- you go to Barnes and Noble to find the secret of life!  

The first sales associate that I made eye contact with, I boldly locked eyes with her and said,  "Where is the self help section? Because I really need help!"  She didn't find this amusing, but despite my dark humor she actually suggested some great books that would later help kick off a series of events that would forever change my life.   

Your are a Bad Ass by Jen Sincero, is one of the very first books I read related to self help and it's one I revisit often when I need a mental kick in the ass.  Confession...I read the book in the privacy of my own home.  Why?  Honestly because I felt ridiculous reading a book titled, You are a Bad Ass.  Very telling of how I was feeling at the time.  Think about this, I felt uncomfortable reading a book in public that implied I thought I was a pretty awesome human being. How could I ever sell or be a business owner if I didn't believe in myself as Viv the photographer?! 

Can you imagine me now?

"Hi, I'm a just an okay photographer and I take okay photos, would you like to hire me?"  

Before I could even begin to tackle all that was going to come from running a business, I had to get my attitude and thinking straight.  I would say this was step one for me and it's still a work in progress.  

Check them out!

I can't wrap up this section without mentioning  Erin Bagwell.  She wrote an amazing e-book called Creative Money.  It's a 70 page e-book that's a must have for artists selling their work.   Best $18 dollars I ever spent.


You probably already know where I am going with this topic.  If you are not willing to put it in the work, then don't bother.  I will say it again...if you are not willing to put in the work, then don't bother.  And I don't want hear your excuses because we are all deserving of great things.

"But Viv, I don't have the time!"

When I hear someone say this.... It's like listening to the unnerving complaints about hook gripping a bar, "But why do I need to hook grip the bar, it huuuurrrts!"  Shut it-

We are all given the same amount of time during the day.  How you choose to spend your 24hrs is up to you.  No judgement passed here.  

Btw: Everyday Lifters was started while I was working another job.  I made the time for it and there were no exceptions.  

Some of My New Habits

  • Meditate- even if it's for 5 minutes.
  • Since I travel a lot, I listen to severa podcasts related to business, photography, marketing etc.
  • I stopped watching T.V. and any movies I want to watch, I listen to while editing photos. 
  • I turn down plans with friends.  
  • My days are scheduled down to when it's time to go to bed.  
  • My kids do their homework in my office.  This way I can continue working and help them with their math.
  • I block out time during the week to train.
  • I work 7 days a week. Did I work on Christmas? After the kids were in bed, yes absolutely!
  • While I am walking the dog, I audio record my next blog and then later type it up.

Self Awareness

If you are not passionate about what drives your business, then don't do it.   I think someone's unshakable passion goes hand in hand with making progress. Also, you have to be sort of good at what you are doing or selling.  If I had no chance in hell in improving as a photographer, I would have never started Everyday Lifters.  

Be honest with yourself.  

True Story: Owners of LiftingLife had asked me to take over their social media accounts for a few months. They liked the work I did on Everyday Lifters, so my job was to post photos on their accounts and caption it.  Easy right?

However, I quickly realized that I am terrible with remembering weightlifters' names and weightlifting stats.  Shit, I could have been in the same room, photographing a weightlifter breaking an American Record and all I will remember is what singlet and weightlifting shoes they had on.  But ask me what they snatched and I'm left like a deer in headlights.  It's never been my strong suit.  

I talked to Ryan and said- "Nope this isn't for me."  I didn’t have the desire to memorize weightlifters' names and the last time they broke a world record. He totally understood. Now instead, from time to time I'll add some fun stories.  :)

Be mighty real with yourself about your strengths and weaknesses.   

Everything Else

Legal advice, taxes, becoming incorporated and a solid business plan...  Theses are all the layers that you don't often see because it's all behind the scene.  Do your homework, don't be afraid to hire a lawyer and do your homework!  

Lastly, another thing to consider is who you hang out with.  You are the average of the 5 people you hang out with.  Take a read: 

Surround Yourself with People Who Hold You to a Higher Standard than You Hold Yourself by: Benjamin P. Hardy

Wow... yeah, there is a lot here and there is much more.  So the next time you ask an entrepreneur, "How did you start your business?", remember this post.  ;-)

Next week: Social Media

Surprisingly I still come across folks that are hesitant with using social media to help their business.  Someone once said to me, but I don't want to interact with the followers.  

We will talk about buying followers, shadow banning and should you have a business account or a personal account on Instagram.

Hope this information was helpful and if you are a business owner, please introduce yourself below and of course... your business.  What has helped you along the way?

This is a personal blog of Viviana Podhaiski.  Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. 

love u!  I will eventually come back to fix all the mistakes.  maybe...


Viviana Podhaiski is sports photographer and owner Everyday Lifters.  Everyday Lifters is a place to share stories of athletes, mostly related to weightlifters.  She is a photographer for Lifting Life and when she is not photographing athletes, you can find her taking pictures of weddings, babies and families!